Mode, Brand Watch


Posted in Mode, Brand Watch — 14. June 2021 — Written by Sophie

It is Pride month and starting June 1st every company’s marketing team decides that it is suddenly time to show support by selling over-priced clothes and accessories and forgetting about the LGBTQ+ community right when the clock hits 12am on July 1st. Today we want to show you some of our current favourite brands run by LGBTQ+ to support all year instead of these big corporations. 

We have all seen it, big corporations changing their profile pictures on social media to rainbow flags pretending that their CEOs never donated to anti-LGBTQ+ politicians. Fashion brands and apparel retailers sell Pride inspired clothing driven by profit. Identities are not costumes and marketing does unfortunately not equal support for gay, bi, trans, non-binary, ace or other people part of LGBTQ+. So instead let’s buy from these amazing brands run by LGBTQ+ to support all year around! 


The NYC based brand makes wearable fine jewellery for everyone — particularly for all sizes and all genders. Run by wives, Al Sandimirova and Jamie Kiera Ada, Al started the company because she didn’t stand for the industry today run by old men and marketed using skinny pale skinned models. AUTOMATIC GOLD was created out of the need for a jewellery brand that was inclusive and diverse. While the industry standard is to make rings in sizes 4 to 9, the brand offers rings in sizes 2 to 16. AG offers 14K dainty rings with small charms such as hearts and the word “no”, as well as earrings saying “they” and “them” in addition to simple studs and hoops. 

Price Range: 32-1.343€


Founded by queer creative Becca McCharen-Tran in 2016, who has a background in architecture and design, the brand describes itself as a future-forward bodywear brand. Designing swimwear and lingerie for all sizes, CHROMAT has also become well-known for its body-diversity on the runway. All pieces are produced in safe, ethical, fair-wage factories in New York City and Sofia, Bulgaria. The brand’s swimwear is made from sustainable, regenerated nylon spun from fishing nets and post-consumer plastic bottles that have been recovered from the world’s oceans. The nylon yarn is produced within a closed loop, which means it can be recycled infinitely without loss of quality.

Price Range: 21-195€


MI Legget is a non-binary artist behind the gender-free upcycled brand. The brand takes gendered clothing and upcycles it into non-gendered clothing. The brand carries a wide variety of pieces including screen printed or hand-drawn t-shirts and tank tops and elaborately painted coats. Accessibility is another concern of the MI, who believes everyone deserves to “celebrate gender-fluidity through self-expressive fashion” — due to this, the artist offers custom drawings on pieces customers bring in themselves as well as hosting free rebranding workshops to teach people their techniques.

Price Range: 11-780€


Based in Chicago, Rebirth Garments is a line of gender non-conforming clothing for the full spectrum of gender, size and ability. The brand was started by interdisciplinary artist Sky Cubacub, a non-binary queer disabled Filipinx individual, after they experienced a chronic illness in college. Beyond this, Sky always dreamt of making gender affirming garments in high school when they could not access a chest binder. With REBIRTH GARMENTS they’re able to work with customers —the majority of which are disabled people, people with sensory sensitivities, transgender/ non-binary people, and fat/plus-sized people — on custom orders that specifically cater to their needs.

Price Range: custom 


OTHERWILD, which opened in LA in 2012 and now has a second location in NYC, was founded by Rachel Berks. The designer is a queer woman who you might remember as the one who brought back “The Future is Female” shirt. But Rachel doesn’t just sell awesome stuff. She also uses her small business to give back to the community by donating to organizations like Planned Parenthood, The National Center for Transgender Equality, The Lesbian Herstory Archives, and Black Lives Matter. Her shop sells a variety of LGBTQ+ inspired apparel, accessories, housewares, media, and apothecary that range from loud and proud to silly to subtle.

Price Range:15-431€


Fluide is a queer-owned beauty company that produces makeup for men, women, and everyone in between. Co-founders Isabella Giancarlo and Laura Kraber started the community-based beauty business back in 2018 after wanting to see queer beauty represented by queer people. Fluide’s collection covers all gender expressions, identities, and skin tones so everyone can find something for them. The variety of makeup available is cruelty-free, glitter-free, and free from potentially harmful chemicals like parabens and formaldehyde, so you have one less thing to worry about.

Price Range: 4-90€


Queer Liberian American designer Telfar Clemens, 2017 winner of the CFDA/Vogue Fashion Fund award, is a pioneer in genderless fashion. The designer challenges the rigid high-fashion arena with utilitarian designs at more accessible price points. The Telfar Shopping Bag has been spotted being carried by everyone from Solange to Selena Gomez – the genderless label is definitely one to keep an eye out for! 

Price Range: 45-451€


The brand was born from make-up artist Gloria Noto feeling alienated by the wellness and cosmetics industry which wasn’t representative of herself as a queer woman or the people she saw around her. Committed to sustainability, inclusivity, and giving back, NOTO BOTANICS offers a full-body range of vegan, cruelty free and ethically sourced cosmetics that celebrate and champion genderfluid self-expression. The brand’s Agender Oil raises money year-round for organisations like Planned Parenthood, ACLU, LGBT Youth Center.

Price Range: 15-90€


No Sesso is Italian for “no sex/no gender” and is based in Los Angeles founded byPierre Davis. Together with Autumn Randoph and Arin Hayes she created a line to challenge the conventions of fashion, art, culture and design as we know it. The brand is community powered and aims to empower people of all colours, shapes and identities. No Sesso is especially known for its signature hand embroidery as well as a wide range of prints and reconstructed materials. The goal is to make noncormifty as beautiful and inclusive as it can possibly be. 

Price Range: 70-698€


NICOLE ZÏZI offers ready-to-wear clothing and a new perspective on streetwear. Designer Nicole puts sustainability at the forefront of her brand, creating premium hand-made garments and accessories from recycled and ethically produced materials. The line offers minimalist sweat suits ideal for working from home and sleek fanny packs for when you’re on the go. NICOLE ZÏZI is redefining streetwear with sustainable textiles, ethical manufacturing and a distinct style and eye for detail. 

Price Range: 10-247€


As a brand owned by queer people of color based out of Berlin, GmbH’s pulls inspiration from the underground club scene and other cross-cultural references. In addition to contributing to fighting racism within Europe by donating to various social justice reform groups, GmbH is committed to helping the environment by sourcing recycled materials as well as deadstock materials for their collections. 

Price Range: 150-1.100€


HECHA / 做 is an empathy-driven collaborative fashion brand founded by Luz Angélica Fernández and Ting Ding in 2016. HECHA / 做 offers sustainable made-to-order gender-flexible hand-painted garments and activewear base-layers made from natural and recycled materials. HECHA / 做 aims to recontextualize artwork by transforming paintings and symbolic language into utilitarian objects. Therefore, it is allowing the body to live within a work of art instead of just around it. The brand is working transparently to create conversational platforms for collaboration, human connection and communal support. 

Price Range: 17-411€

What are your favourite brands run by LGBTQ+? Did we miss any of your favourites? Let us know and we will make sure to add them to our Brand Watch!

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